We are entering a new era in our global society as business growth and free-market economies converge with expanding energy and natural resource requirements. At the same time, awareness of our cultural and societal impact on our surrounding environment and the human species itself is on the rise.

Many businesses have been successful at demonstrating financial growth and increasing returns, now its time for a new challenge. At Sustainable Ventures we believe that while business has a responsibility to generate shareholder profits and demonstrate physical and financial growth; it also has equal responsibilities to appropriately manage the human and natural resources utilized in the process. We believe that good business maintains a careful balance between all four types of capital: financial, manufactured, human, and natural. Too often the impact and use of human and natural capital are not accounted for, or are exploited for the benefit of financial and industrial gain.